EPK: How to Assemble an Electric Press Kit

Are you ready to get the word out about your music?

If you want to take your music career to the next level, you need an EPK. An EPK is a tool for booking gigs, getting featured in the media, getting sync deals, and finding advocates who'll help spread the word about your music.

The EPK is a brand-new approach to market your music. What exactly does it have to contain? What's the point of having one? And how does it appear? Continue reading to learn the answers to these and other questions, and get ready to construct your own EPK.

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 EPK 

The term "EPK" stands for "electronic press kit," and it's essentially a CV for artists.

A press kit hosted on a dedicated website is the ideal method to showcase oneself as an artist. The EPK can be printed, mailed, or emailed to recipients. It's the only way you'll be able to inform the media about what you're up to.

Why do you need an EPK?

An EPK will allow you to demonstrate decision-makers in the music business who you are, what you've done so far, and why they should collaborate with you.
An EPK is a tool that allows your media contacts to discover more about you quickly. You can bundle all they need to know about you in an EPK that is easy to understand, visually beautiful, and user-friendly. Making their task as simple as possible is the greatest approach to attract their attention.

How to create an EPK (and what to include)
You may make your own EPK by setting up a dedicated website or using a do-it-yourself method. You can engage a professional web developer to construct the site for you if it isn't in your budget. Do you have an EPK that you'd want to share with the rest of the world?

There are numerous services that provide ready-to-use templates if you wish to build an EPK from scratch. You may use Sonicbids, ReverbNation, or Bandzoogle to build your own EPK. Most industry experts seek for the following features in an EPK.

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Your Music:

Make a playlist with 2 – 3 of your most popular songs and embed it directly into the webpage. If you have any music videos, embed one or two of your best ones into your EPK as well. They'll give the visitor a visual representation of your music and a better sense of who you are.

Biography:

Your EPK should be quick-to-read and visually appealing, so don't clutter it with the full version of your musician bio. Include a link to another webpage where someone can find the full bio if they need more information about you. Your bio is also what they'll use if they decide to write about you in the media.

Photos and Artwork for the Album:

These are the materials that will be used if someone decides to write about you in the media. People will be able to see who is behind the music thanks to your photographs and album cover, which will assist to enhance the atmosphere that your songs create. You may also download higher-resolution versions or link to a different page with more images.

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Brand:

Your EPK's overall appearance and feel should reflect who you are as an artist. Your website should be consistent with your brand and stay that way throughout. Make sure the tone and voice are consistent across your site text. Visually attractive EPKs with no irregularities will appear much more professional.

Press coverage and testimonies:

If you've been in the news, make sure to brag about it. It's still feasible to submit a few good testimonials if you haven't been featured yet. Any evidence that you have individuals on your side will go a long way toward persuading someone to collaborate with you.

Upcoming event:

Make a performance calendar or list of forthcoming shows, whether in person or online. This will allow venue and event management to see when you are available for new engagements. If you have an EPK, it will give the impression that you have a busy schedule and are in demand.

Relevant connection and contact information

Your EPK should serve as a central point for all things music-related. Include URLs to your website, social media accounts, YouTube channel, and streaming platform profiles. If someone needs to contact you or your management, make it as simple as possible for them to do so by giving contact information.

You're all set to make your EPK.

You should be able to construct your own EPK if you follow these recommendations. Be sure to give it a lot of individuality, make it your own, and keep it up to date with new songs and accomplishments. Keep in mind that your EPK should reflect who you are and how you want to be seen.