7 Most Important Sections for your artistic website

05/14/2021
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Who needs a website until they are famous enough that hundreds and thousands of fans are googling their name? That’s a common misconception among musicians. You as a musician must have an impressive website. Especially, at the beginning of your career.

Many of you may say that they are active on Instagram or Facebook, but these platforms don’t belong to you nor do you get to choose or divert the engagement matrix there. Suppose one day Zuckerberg decides to shut down Facebook! Huston, we have got a problem there that’s why it’s crucial to have your very own artist website. It’s a more reliable and practical option.

Read: 5 Tips To Promote Your Music Via Paid Social Media Ads

If you haven’t got an artist website or the one that you have is outdated now is the time to work on it. This article is aimed at explaining the sections that you must have on your website.

Homepage

When someone visits your website the first thing they will see is the home page, that’s where the links to other sections are. It's best to keep it simple yet captivating, this page should be visually attractive and convey your brand’s personality.

On the homepage, the focus should be on imagery like your album cover, album artwork, etc.

Music

Remember your fans are visiting your website because of music so give them easy access to it. Plug in a music player on your page so that it easier to play songs there and then. Also keep your fans updated about your activities by posting about upcoming songs, concerts plus the links from where your albums can be bought or streamed.

Read: The Most Powerful Gear For A Guitarist

About

This section is about you. Give your Fans a quick snapshot of who you are. t's best to keep it as professional as possible like a timeline of your career and releases. One may also opt to include photos of them in this particular section.

Upcoming shows

Another must-have section on your website is the upcoming event section. This section gives the fan information about your forthcoming concerts and tours. This section also must have the dates of the event plus the links where fans can buy tickets. It’s important to keep this section up-to-date with the latest events, in case you don’t have any upcoming events you can deactivate this section until you have one.

Read: Tips for Promoting your Music on Tiktok

Links to social media

This artist website of yours must act as a hub that brings all your other online accounts together. This section of your artist website must include links to your Facebook, Instagram, YouTube, Twitter, and any other accounts that you might have. This presents fans with an opportunity to connect with you more and stay updated about your music.

Email

Nothing comes in handier than having the email addresses of your fans. Like I said before social media platforms are kind of risky, one day they are everywhere, another day they can be gone ( remember MySpace and Orkut) with them your followers will be gone too, but that’s not the case with an email once you have it going to stick around forever. You can communicate your latest releases, upcoming concerts, and tours via email.

For this purpose, you need to have a form on your website so that visitors may fill it up. Keep it simple to encourage people to fill it up. Sometimes incentive is needed to get visitors to fill the form it could be a discount voucher or free download.

Contact

This doesn’t need to explain- people visiting your website should be able to reach you if they want. Especially, people with a proposition of collaboration or other opportunities. You have two options you can either embed a form in your website so that people may fill it or you can simply mention your email address on your website where people may contact you or your managing team.

Bonus: E-store

It’s not a must-have, but a plus! Selling merchandise is an efficient way to make some passive income.

Fans love to buy anything created by their favorite celebrity. It could also support your ability to continue making music. You could sell your CDs or T-shirts online. You can also offer tickets to your concerts in this section.